Good Old DAZE Marketing

  What we do for you:

We reinforce the intangible appeal of your business's historic or nostalgic connections by calling attention to them in a startlingly unobtrusive way: with an eye or ear-catching "new take"on those connections we selectively increase their visibility as a component of your company's present day public image, while leaving their authentic charm undisturbed.

(... and what you just read shows why compound sentences would not be a part of that process!)

In addition to themes involving nostalgia, we can also handle almost any wordsmithing task related to advertising for your business. You may assign us a concept to stay within or we can generate one for you. We then develop the specific product.

Note: We are not a production company. We synthesize original ideas and conceptually develop them into refined prescriptions for SLOGANS, SONGS, LYRICS, SIGNAGE, VIDEOS, WEB SITES, JINGLES, and virtually all forms of ADVERTISING and PUBLIC RELATIONS, including commercials and elaborate campaigns.   Our delivered products are generally limited to delineations of our finalized creation in the form of print copy, competent demos of our audio or video creations, and instructions for their intended use. We will consult with any production company you choose to ensure that the fidelity of the concept as it is expressed in the associated specific product we designed for you, can be maintained throughout the process.

We are dedicated to a non-controversial approach to public relations in behalf of our clients.  You can expect strict confidentiality from us regardless of how our business relationship begins or ends.   We are in the business of getting and focusing a target audience's attention but we do not traffic in shocking people's sensibilities or offending commonly held values.   If anything, we are shockingly polite!  It is our policy to not develop material that is political or religious in nature.

We have a sense of humor, but we are keenly aware of how careless use of it's power to entertain can quickly become cruelty.   We carefully consider our creative ideas at every stage of development with an eye to making sure that our final product will not be inoffensive. (See?)  We will not knowingly contribute to any public relations initiative that embarrasses anyone or hurts their feelings.   Finally, we will try to find time to provide our service to legitimate charitable organizations, pro bono.

 Free Samples?

When we are asked by a client to spontaneously demonstrate wordsmithing or our ability to think 'outside the box' as a prelude to seriously engaging our services, while we understand the reason for the question, at the same time, we feel a little like a juggler arriving at his performance venue in a new town, only to be stalked across the parking lot by a little boy expectantly holding up a large fully inflated balloon, a raw egg, an ice-pick, and a bowling pin.

So forgive us for not engaging in the thankless task of demonstrating out-of-context, "creativity".

We don't want to have a section here entitled:

Generic Creativity

 But we are good at providing a new    LOOK    back by carefully manipulating familiar old expressions to make your company seem insightful....

"A stitch in time ... is worth a pound of cure ... in the bush."

....or, when appropriate, even give your advertising initiative a tasteful dose of attitude....

      "Can you imagine a thousand words engraved on the head of a pin? ... or do I have to draw a picture for you?"

Copyright 2005 by Philip Dale Clark